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Enjoy the all-new Sony® α (alpha) DSLR-A100K camera with an amazing all-around lens to get you started. Included in this kit is the versatile new SAL-1870 lens. This standard lens easily handles the full range of shots you’ll take most often—but there’s nothing “standard” about its advanced optical design. In 35mm equivalent, it covers wide-angle 27mm to 105mm midrange telephoto for snapshots, portraits, interiors and more—an excellent all-around lens to travel with.

The Sony® α (alpha) DSLR-A100 camera is an instant classic: the top-quality 10 MP DSLR system camera that builds on a two-decade legacy of Minolta photographic leadership, accepts 20 years of A-mount lenses sold worldwide—and introduces Sony® imaging innovations like high-sensitivity shooting with Super SteadyShot® in-camera image stabilization, Dynamic Range Optimizer to automatically increase detail in bright and dark picture areas, new Anti-Dust technology to keep the CCD imager clean for better pictures, and Eye-Start® Autofocus system for faster camera response.

The Rebirth of a Legend.
In the revolutionary new Sony® α (alpha) DSLR-A100 camera, Sony’s mastery of digital technology combines with Minolta’s legendary SLR technology — including autofocus and anti-shake compatibility with over 20 years of A-mount lenses sold worldwide.

Advanced Lenses and Accessories.
The Sony® α (alpha) DSLR-A100 camera is your gateway to one of the world’s most sophisticated camera systems, including precision Sony® standard and zoom lenses, Sony® “G” Series lenses with advanced motorized autofocusing, amazingly bright Carl Zeiss® T* coated lenses, professional-quality flash units and more.

10.2 MP CCD.
A large, 23.6 x 15.8mm APS-C-size CCD imager with Sony’s advanced design allows more light to pass to each pixel, increasing sensitivity and reducing noise — and providing greater detail when you make big prints or crop in close on your subject.

Super SteadyShot®
When you shoot in low light, the shutter remains open longer — so to compensate for shaky hands or fast-moving subjects, the Sony® Super SteadyShot® system automatically reduces image blur. And because it works in-camera, you’ll get the benefit of Super SteadyShot® stabilization with every lens you use.

Sharp, Clear Photos That Preserve the Mood.
With high-sensitivity (ISO 1600) shooting, the Sony® α (alpha) DSLR-A100 camera captures great photos without flash even in low light — which makes it an ideal system camera for shooting without a tripod or in locations (like museums and churches) where flash is prohibited.

Anti-Dust Technology.
Changing lenses in a DSLR can allow dust to enter the camera — so to keep the CCD imager clean for better pictures, the Sony® α (alpha) DSLR-A100 camera utilizes both static-free anti-dust coating on the CCD filter and anti-dust vibration that automatically shakes the CCD to dislodge dust each time the camera is shut off.

Dynamic Range Optimizer.
To recover details in dark or bright areas of the picture, the Sony® α (alpha) DSLR-A100 camera provides two levels of Dynamic Range Optimization: Normal DRO, to improve shadow detail using standard gamma curves for fast shot-to-shot response time, or Advanced DRO, to adjust dynamic range area-by-area for the greatest precision.

Bionz™ Image Processor.
At the heart of the Sony® α (alpha) DSLR-A100 camera is the advanced Bionz™ Image Processor, using hardware-based Large Scale Integrated (LSI) circuitry that responds ten times faster than software image processors — improving camera response time, handling Dynamic Range Optimization processing and extending Stamina® battery life.

Eye-Start® Autofocus System.
Some DSLR systems don’t start focusing until the shutter button is half-pressed — but that can slow down camera response. The Sony® α (alpha) DSLR-A100 camera begins its precision autofocus adjustments the moment you bring your eye to the viewfinder, to capture fast-action subjects other cameras might miss.

2.5” 1 Clear Photo LCD Plus™ Screen.
The Clear Photo LCD Plus™ design of the Sony® α (alpha) DSLR-A100 camera’s built-in screen makes it easy to read camera setup menus even in bright sunlight — and gives you a better picture when you use your screen to set up shots and check results.

Continuous Burst Mode at 3 Frames Per Second.
To catch fast action more effectively, the Sony® α (alpha) DSLR-A100 camera offers continuous JPEG image capture up to the limit of your flash memory card — plus RAW Burst Mode (up to 6 shots) with intelligent buffer management to allow more shots to be captured without waiting for the buffer to clear.

Super-Accurate Exposure Control.
A 40-segment honeycomb sensing system provides multi-pattern measuring for superior exposure control accuracy.

Flexible Exposure Modes.
For greater creative freedom in a wide range of shooting conditions, the Sony® α (alpha) DSLR-A100 camera provides full manual exposure control as well as Program Auto, Aperture Priority, Shutter Priority, and Exposure Compensation modes.

9-Point Auto Focus Selection.
The Sony® α (alpha) DSLR-A100 camera gives you all the focusing options you need for composing your shot with foreground, background or off-center subjects — including manual focus point selection, Spot AF, Continuous AF and AF Lock.

Lithium Ion Battery with Stamina® Power.
Based on CIPA standard, a supplied NP-FM55H Lithium Ion rechargeable battery lets you take up to 750 shots2 on a full charge, recharges quickly with supplied battery charger.

Dual Media Options.
The Sony® α (alpha) DSLR-A100 camera accepts both optional CompactFlash™ Type I/II media and Memory Stick Duo™ media (with supplied adaptor).

SAL1870 DT18-70mm F3.5-5.6 Lens Features:

DT Lens Design:
A more compact, lightweight lens designed specifically for the APS-size CCD imager used in the Sony® α (alpha) DSLR-A100 camera.

Aspherical Lens Elements:
To correct visual aberrations at wide-angle setting, enabling a lightweight lens to capture more visually accurate wide-angle shots.

ED (Extra-low Dispersion) Glass:
To reduce chromatic aberration at telephoto extension, correcting certain wavelengths of light for sharp, clear images with well defined colors.

Circular Aperture:
Because aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect.

source and images: Sony, http://www.sonystyle.com