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The DSC-W90/B combines the power of 8.1 megapixel resolution and the precision of a Carl Zeiss® 3X optical zoom lens with powerful, advanced features. Face Detection makes skin tones appear more natural, D-range optimization provides greater detail in highlights and shadows and in-camera retouching and red-eye reduction quickly improves shots you’ve already taken. And the Double Anti-Blur Solution lets you snap beautiful, clear photos in low light without flash to preserve the mood.

For simple sharing with family and friends, HD (high definition) output makes photos look spectacular on compatible HDTV screens. The Cyber-shot DSC-W90 is available in silver and black.

8.1 MP Super HAD™ CCD
With more megapixels than most digital cameras, the DSC-W90 captures greater image definition so you can make big prints and tight crops without losing detail. The advanced Super HAD (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

Carl Zeiss® 3X Optical Zoom Lens Design
A top-quality Carl Zeiss 3X optical zoom lens design helps the DSC-W90 bring distant subjects closer and lets you frame shots quickly for better composition — a real advantage for family sports, outdoor fun and travel photos.

Face Detection
By automatically controlling focus, exposure, color and flash, this advanced feature reveals faces in shadow, makes skin tones look more natural and eliminates harsh facial glare — to help bring out every expression on every face in every shot, so you’ll capture the personalities and emotions that make memories come alive.

The Sony Double Anti-Blur Solution
With Super SteadyShot® optical image stabilization and high sensitivity (ISO 3200), the DSC-W90 compensates for shaky hands, minimizes blur, brightens images and allows flash-free shooting to preserve the mood. And the Clear RAW™ Noise Reduction will take care of the picture noise that can ruin low-light shots.

HD Output
Present your pictures with direct HD (high definition) output1 to compatible HDTV screens so you can view DSC-W90 still photos in spectacular HD clarity and detail.

HD Slide Show with Music
Watch as your photos come alive on compatible HDTV screens, accompanied by your choice of visual effects and any of four preset musical selections stored in memory or your favorite MP3 tunes downloaded from PC to your camera for use as background music.

9-Point Auto Focus
Because an off-center subject can make your shot more interesting, the DSC-W90 can measure auto-focus precision at 9 points on your screen, giving you greater creative freedom to compose your image.

D-Range Optimization
Powered by the exclusive Sony Bionz™ high-speed processing engine, D-range optimization preserves image data in bright highlights and reveals more detail in shadows or backlit areas — for great results even in difficult lighting conditions.

In-Camera Retouching
Add creative effects to photos after you shoot. Included effects are soft edge filter to soften backgrounds, cross filter to place starry “dazzles” at highlight points, partial color filter to mute surrounding colors and fish-eye filter to create interesting results.

In-Camera Red-Eye Reduction
Reduce irritating “glowing eyes” that can ruin even the most creative photos at the touch of a button.

Large 2.5″2 LCD Screen
Use the large, bright LCD screen for composing shots, checking results and sharing your photos on location. An optical viewfinder allows shooting in traditional rangefinder camera style.

Simple Setup Controls
Press the home button and select functions by simply moving a cursor vertically or horizontally to the appropriate icon. Function names and the on-screen function guide display make it easier to learn camera setup operations.

31MB Internal Memory
Capture a large number of images without a flash memory card.

Memory Stick Duo™ Media Convenience
A built-in slot accepts the optional compact and high-capacity Memory Stick Duo media or Memory Stick PRO Duo™ media.

15X Smart Zoom®Feature4
Intelligently zoom and crop into the central portion of interest in your photo, avoiding the image degradation of other digital zooms.

MPEG Movie VX Fine Mode
Capture VGA (640 x 480) audio/video clips at a high frame rate (up to 30 frames per second5), with length limited only by the capacity of your media.

Stamina® Battery Power
Extend your shooting time with 350 shots3 from a fully charged NP-BG1 Lithium Ion battery (not included).

Picture Motion Browser Software
Upload, organize and search photos on your PC with the supplied software that features a convenient map view function to sort photos by location and display their origin on a world map by using an optional GPS unit.

Price: $299.99

Source and images: SonyStyle.com